Marketing Implementation & Beta Launch Prep (LESSON)

Beta Bowl Business-Building Accelerator for Teens! (Platinum)

Welcome! (Intro to Beta Bowl!)

Getting Started Questionnaire
Beta Bowl Member Directory
Beta Bowl Curriculum
Beta Bowl Progress Calendar
BONUS Case Study 1: 12 Questions You Might Be Afraid to Ask About Entrepreneurship
Introduction to Entrepreneurship: Mini-Quiz
Weekly Startup Mentor Calls

Quick Tip! (PDF Editor)

PDF Editor (for filling out tasks throughout the program - this will come in handy)

Module 1: Idea Exploration

Idea Exploration (LESSON) (5:26)
Suggested Business Ideas (Food for Thought)
A few former student business ideas for inspiration
BONUS Case Study 2: 5 Questions to Ask Yourself Before Deciding Which Type of Business to Start
Idea Exploration Worksheet
Unique Advantage (LESSON) (5:08)
Unique Advantage Worksheet
BONUS Case Study 3: Entrepreneurship Made Simple: 5 Underrated Factors to Consider Before You Start Your Venture
Weekly Startup Mentor Call REMINDER
Module 1 Assignment Submissions
Module 1: Mini-Quiz

Module 2: Niche & Idea Validation

Niche Combo Strategy (LESSON) (7:13)
Niche Combo Strategy Worksheet
Idea Validation (LESSON) (6:13)
Idea Validation Worksheet
Ways to Build Pre-Launch Interest Checklist
BONUS Case Study 4: 8 Critical Truths You Need to Know Before You Build or Buy a Business
Weekly Startup Mentor Call REMINDER
Module 2 Assignment Submissions
Module 2: Mini-Quiz

Module 3: Brand-Building & Audience Exploration

Module 4.1: Business Planning (Parts 1-4 of 9-Part Business Model)

Business Planning Part 1 (LESSON) (8:45)
Biz Model Canvas Worksheet 1 - Unique Value Proposition
Biz Model Canvas Worksheet 2 - Key Partners
Biz Model Canvas Worksheet 3 - Customer Segments
Biz Model Canvas Worksheet 4 - Marketing Channels
BONUS Case Study 6: 11 Worst Rookie Mistakes Entrepreneurs Make and How to Avoid Them
Weekly Startup Mentor Call REMINDER
Module 4.1 Assignment Submissions
Module 4.1: Mini-Quiz

Module 4.2: Business Planning (Parts 5-9 of 9-Part Business Model)

Business Planning Part 2 (LESSON) (8:07)
Biz Model Canvas Worksheet 5 - Key Activities
Biz Model Canvas Worksheet 6 - Key Resources
Biz Model Canvas Worksheet 7 - Offerings
Biz Model Canvas Worksheet 8 - Revenue Streams
Biz Model Canvas Worksheet 9 - Costs
BONUS Case Study 7: 8 Entrepreneurial Mistakes That Cost Their Founders 6- and 7+ Figure Deals
Weekly Startup Mentor Call REMINDER
Module 4.2 Assignment Submissions
Module 4.2: Mini-Quiz

Module 5.1: Financial Model (PART 1)

Financial Model Part 1 (LESSON) (14:01)
R + U SMART Financial Model Worksheet
Niche Market Sizing (LESSON) (5:35)
Niche Market Size Worksheet
4-Point Pricing Worksheet
BONUS Case Study 8: 6 Traits to Boost Your Startup's Valuation (and Exit Opportunities)
Weekly Startup Mentor Call REMINDER
Module 5.1 Assignment Submissions
Module 5.1: Mini-Quiz

Module 5.2: Financial Model (PART 2)

Financial Model Part 2 (LESSON) (9:17)
Financial Model Resource Kit (Download Excel) + Overview
Financial Model Resource Kit Explained 1: Beta Biz Budget Calculator (Cost Model) Tutorial (LESSON) (5:04)
Beta Biz Budget Calculator (COST Model) Overview
Financial Model Resource Kit Explained 2: Basic Beta Profit Planner Tutorial (LESSON) (8:35)
BASIC Beta Profit Planner Overview
Financial Model Resource Kit Explained 3: Beta Financial Projections Tutorial (LESSON) (7:19)
Beta Financial Projections Overview
BONUS Case Study 9: CEO Math - Let's Talk About the Million-Dollar CEO Compensation Myth
Module 5.2 Assignment Submissions
Weekly Startup Mentor Call REMINDER
Module 5.2: Mini-Quiz

Module 6: Tools & Tech

Tools & Tech (LESSON) (14:50)
Landing Page Builder Resources
Freelancer Hiring Best Practices (OPTIONAL)
Mockup Tools (OPTIONAL)
Former Student Mockup MVP Example in Figma (Local Treasure) (2:39)
BONUS Case Study 10: 14 Counterintuitive Reasons You're Better Off Without Funding or a Team
Weekly Startup Mentor Call REMINDER
Module 6 Assignment Submissions
Module 6: Mini-Quiz

Module 7: Marketing & Strategy

Marketing & Strategy - The Basics (LESSON) (5:11)
BONUS Case Study 11: The One Free Marketing Tactic Every Entrepreneur Should Employ (Like Yesterday)
3-Step Sales Funnel Worksheet
Innovative Social Marketing (LESSON) (12:07)
BONUS Case Study 12: If You Want to Make 5-Figures Per Month ($10,000+), Stop Doing These 5 Things
Social Marketing Plan Worksheet
Social Marketing Pre-Launch Schedule
Social Media Sales Worksheet
Weekly Startup Mentor Call REMINDER
Module 7 Assignment Submissions
Module 7: Mini-Quiz

Module 8: Marketing Implementation & Beta Launch Prep

Marketing Implementation & Beta Launch Prep (LESSON) (1:02)
BONUS Case Study 13: 10 Unexpected Things That Will Go Wrong Once Your Business Takes Off
Marketing Implementation Tracker
Advanced Social Marketing (LESSON) (6:17)
Weekly Startup Mentor Call REMINDER
Module 8 Assignment Submissions

BONUS - Module 12: APPENDIX (Advanced Marketing Tips & Tools)

Module 9: Beta Launch + Investor Pitch Deck Prep

Module 10: Investor Pitch Deck

End-of-Program Short Student Feedback Checkpoint Form
Module 10 Assignment Submissions (FINAL Investor Pitch Deck)
Weekly Startup Mentor Call REMINDER
RECOMMENDATION LETTER REQUEST FORM & INPUT (REQUIRED to complete your customized letter)

BONUS - Module 11: APPENDIX (Funding & Legal)

BONUS - Module 13: Preemptive Pivot Plan

BONUS: Book Your 1-on-1 Strategy Call with a College Admissions Consultant

Book Your Free College Admissions Consultant 1-on-1 Beta Bowl Business Game-Plan Strategy Session
OPTIONAL BONUS - Free 4-Week College Prep Course to get Application-Ready!
OPTIONAL BONUS - 58-Page College Essay Blueprint (gifted to Beta Bowl student by MoonPrep)
OPTIONAL BONUS - Complete College / Internship / Scholarship Interview Guide - gifted by MoonPrep
OPTIONAL BONUS - Supplemental Essay Crash-Course (gifted to Beta Bowl students by MoonPrep)

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